FOR IMMEDIATE RELEASE
The Musée de la Côte-Nord takes on new colours
New permanent exhibition, new brand identity
Sept-Îles, June 21, 2024 – The Musée régional de la Côte-Nord team is proud to announce the pre-opening of our permanent exhibition Côte-Nord – Stretches of Time starting June 22nd, 2024. To mark this transition, a new brand identity is also being launched. The Musée régional de la Côte-Nord is becoming the Musée de la Côte-Nord.
The Musée’s team has been working on this transformation since 2021 in collaboration with museology firm Merlicht. The ministère de la Culture et des Communications, the Société du Plan Nord and Heritage Canada all contributed generously to it. To complete the project’s financial package, a campaign on the crowdfunding platform La Ruche also allowed the $70,000 target to be exceeded, thanks to more than 200 participants. An amount of $35,000 was also matched by the ministère du Tourisme through its Fonds Horizons d’ici.
The last devices to be financed will be implemented in the autumn of 2024. An official opening will therefore be held during the autumn to thank the many partners of this magnificent project. The Musée team is extremely grateful for all support received.
New brand identity
Ecoresponsible remodelling of the permanent exhibition room
As the expenses for dismantling and remodelling the exhibition room did not qualify for the aforementioned programs, however, the Musée counted on the generous financial support of the Ville de Sept-Îles, in the amount of $154,000, and the Port of Sept-Îles, in the amount of $100,000. The deliberate deconstruction process for the previous exhibition, for its part, was financially supported by the organization Environnement Côte-Nord, in the amount of $10,000, including coaching for the firm Architecture sans frontières.
About the renewal of the permanent exhibition
At the Musée de la Côte-Nord, we wished to renew our permanent exhibition in order to tell the story of the Côte-Nord through the people who have visited it: Indigenous and non-Indigenous people, men and women, youth and seniors… That’s why the new edition of the exhibition is revealing itself on the day after National Aboriginal Peoples Day! We needed some new people to help us tell this great shared story in new ways–sustainable, sensory, immersive, interactive! Our pedagogical and cultural programming was also in dire need of a revamp. For this project, our team joined forces with museology firm Merlicht and their team of seasoned designers. For content selection, an advisory committee was established, comprised of various players from the Côte-Nord, whose experience ranges from the environment to museology in an intercultural context. This new experience is now open to all: the local and regional public, tourist visitors, cruise travellers, school pupils and students, etc. The experience was also designed from the ground up in alignment with our ecological and social values.
About the ministère de la Culture et des Communications’ Call for projects to support permanent and travelling exhibitions
This call for projects aims to support efforts to preserve, curate and showcase the most significant heritage items by encouraging updating or renewing permanent exhibitions and creating travelling exhibitions. It also aims to support museum institutions in fulfilling their mission and implementing their action plan. Agreement amount: $376,508.00.
À propos du Fonds d’initiatives nordiques, de la Société du Plan Nord
The Fonds d’initiatives nordiques is designed to support projects in the northern territory that promote community development, the development of the northern territory, and solutions derived from applied research. In our case, this support went towards improving pedagogical and cultural programming that will accompany the new permanent exhibition. Agreement amount: $80,000.00.
About Heritage Canada’s Digital Access to Heritage program
Financial support offered to heritage organizations to digitize collections, develop digital content and build capacity in those areas. In our case, this financial support went towards 3D scanning a selection of our artifacts to improve access to them. Agreement amount: $267,708.00.
“Preserving and showcasing our cultural heritage plays an important role in the development of communities and their shared identity. Our partnership will help create new digital opportunities that are more accessible to the public of the Côte-Nord. Projects like these make regions even more dynamic and help us to celebrate and promote their rich history while strengthening their identity.”
− L’honorable Pascale St-Onge, Minister of Canadian Heritage
Source : Joanie Jacques, Direction générale
Téléphone : 418-960-2888
Courriel : direction@mrcn.qc.ca